01 / SETUP
Campaign Strategy & Setup
We structure the account around your services, locations and lead goals, then build the campaign foundations before launch.
02 / SEARCH
Google Search Campaigns
Your ads are built to appear when potential customers are actively searching Google for relevant services or solutions.
03 / TRACKING
Lead & Conversion Tracking
Where technically possible, we track valuable actions such as phone calls, contact forms and quote requests so campaign decisions are based on actual enquiries.
04 / MANAGEMENT
Ongoing Campaign Management
Search terms, negative keywords, ads, bidding, budgets, locations and conversion performance are reviewed and optimized over time.
05 / REPORTING
Performance Reporting
Reporting focuses on useful information such as ad spend, conversions, cost per lead, calls, form enquiries and search performance.